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Global Public Health Communication: Challenges, Perspectives, and Strategies

Muhiuddin Haider

©2005  
ISBN: 9780763747763
List of Content Removed Due to Copyright Restrictions  

Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.
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426 pages
$80.94  Color
$68.16  B&W
$38.34  eBook
  • 24 pages
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    Chapter 1 Diffusion of Innovations and FOMENT: A Synergistic
    Theoretical Framework in Health Communication
    Author: Muhiuddin Haider; Ranjeeta Pal; Sarah Al-Shoura

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  • 14 pages
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    Chapter 2 Social Marketing and Its Potential Contribution
    to a Modern Synthesis of Social Change
    Author: William A. Smith

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  • 20 pages
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    Chapter 3 Push and Pull Factors in Changing Health
    Behavior: A Theoretical Framework
    Author: Javed S. Ahmad

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  • 7 pages
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    Chapter 4 Social Change Interventions in Public Health
    Communications
    Author: Rachel A. Smith; Kim Witte; C. Kirk Lazell

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  • 23 pages
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    Chapter 5 Observational Research in Global Health
    Communications
    Author: James W. Dearing; William F. Waters; Everett M. Rogers

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  • 12 pages
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    Chapter 6 Social Mobilization as a Tool for Outreach
    Programs in the HIV/AIDS Crisis
    Author: Dhaval S. Patel

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  • 10 pages
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    Chapter 7 Use of Social Networks in Child Survival,
    Infectious Diseases, and HIV/AIDS
    Author: Florence Naluyinda Kitabere

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  • 41 pages
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    Chapter 8 Sex, Soap, and Social Change: The Sabido
    Methodology
    Author: Kriss Barker

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  • 10 pages
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    Chapter 9 Pre-Crisis Relationships
    Author: Kurt Wise

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  • 8 pages
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    Chapter 10 Community-Assisted Marketing Strategies
    Author: Muhiuddin Haider; Gillian Lyon-Powers; Sarah Al-Shoura

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  • 8 pages
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    Chapter 11 Reproductive Health: A Communication Challenge
    in the Twenty-first Century
    Author: Fariyal F. Fikree

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  • 18 pages
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    Chapter 12 The Case of “Friends of the Pill”: Expanding
    the Market for Low-Dose Oral Contraceptives
    in India
    Author: Rita Leavell; Anand Verdhan Sinha

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  • 18 pages
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    Chapter 13 The Importance of Client-Provider Interactions:
    Evidence from Family Planning Programs
    Author: Elaine Murphy; Kristina Gryboski

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  • 21 pages
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    Chapter 14 Monitoring Reproductive Health Social Marketing
    Programs in Developing Countries: Toward
    a More Strategic Approach
    Author: Ruth Berg; Dominique Meekers

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  • 16 pages
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    Chapter 15 Improving Program Effectiveness through
    Theory, Evaluation, and Results-Oriented
    Approaches: An STI/HIV/AIDS Prevention Program
    in the Philippines
    Author: Dallas Swendeman; Taigy Thomas; Chi Chiao; Kwa Sey; Donald E. Morisky

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  • 20 pages
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    Chapter 16 The Role of Communication in the Integrated
    Management of Childhood Illness: Progress,
    Lessons Learned, and Challenges in Latin
    America
    Author: Rafael Obregon

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  • 16 pages
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    Chapter 17 Linking Communication for Campaign and Routine
    Immunization: In Need of a Bifocal View
    Author: Silvio Waisbord

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  • 14 pages
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    Chapter 18 Communication Campaigns for Chronic and
    Emergency Health Problems
    Author: Leslie B. Snyder; Mark Cistulli

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  • 16 pages
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    Chapter 19 Communication-for-Behavioral-Impact (COMBI):
    A Review of WHO’s Experiences with Strategic
    Social Mobilization and Communication in
    the Prevention and Control of Communicable
    Diseases
    Author: Elil Renganathan; Everold Hosein; Will Parks; Linda Lloyd; Mohammad Raili Suhaili; Asiya Odugleh

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  • 27 pages
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    Chapter 20 State of the Art in Crisis Communication:
    Past Lessons and Principles of Practice
    Author: Scott C. Ratzan; Wendy Meltzer

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  • 14 pages
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    Chapter 21 Emergency/Risk Communication to Promote
    Public Health and Respond to Biological
    Threats
    Author: Gary L. Kreps; Kenneth Alibek; Linda Neuhauser; Katherine E. Rowan; Lisa Sparks

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  • 15 pages
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    Chapter 22 Health Communication Challenges of an Anthrax
    Vaccination Program
    Author: Skye K. Schulte; J. Gregory Payne

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  • 12 pages
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    Chapter 23 Cancer Communication Research for Health
    Promotion at the National Cancer Institute:
    A Case Study
    Author: Gary L. Kreps

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  • 16 pages
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    Chapter 24 Content Analysis of Anthrax in the Media
    Author: Muhiuddin Haider; Nisha P. Aravindakshan

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  • 8 pages
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    Chapter 25 Developing a Theoretical Model of Rapport
    Building: Implications for Medical Education
    and the Physician-Patient Relationship
    Author: Gretchen R. Norling

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  • 6 pages
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    Chapter 26 Understanding and Challenging HIV Stigma:
    Toolkit for Action
    Author: Sue Clay; Gayle Gibbons; Ross Kidd; Jessie Mbwambo; Anton Schneider

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  • 12 pages
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    Chapter 27 Epilogue
    Author: Muhiuddin Haider; Ranjeeta Pal

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