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Community and Public Health Education Methods, Fourth Edition A Practical Guide

Robert J. Bensley; Jodi Brookins-Fisher

©2019  
ISBN: 9781284142174
List of Content Removed Due to Copyright Restrictions  

Updated and revised to keep pace with changes in the field, the fourth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The text is divided into three sections, each containing chapters that center on a common theme. Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focusing on theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies.
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279 pages
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$25.11  eBook
  • 12 pages
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    Chapter 1 Foundations for Selecting Community and
    Public Health Education Strategies
    Author: Loren B. Bensley; Robert J. Bensley; Jodi Brookins-Fisher

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  • 17 pages
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    Chapter 2 Becoming a Health Education Professional
    Author: M. Elaine Auld; Kathleen J. Young; Mike Perko

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  • 19 pages
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    Chapter 3 Promoting Health Education in a Multicultural
    Society
    Author: Jodi Brookins-Fisher; Liliana Rojas-Guyler

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  • 16 pages
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    Chapter 4 Exploring Social Marketing Concepts
    Author: Mike Newton-Ward; Karen Denard Goldman

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  • 23 pages
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    Chapter 5 Building a Health Communication Framework
    Author: Gary L. Kreps; Rosemary Thackeray; Michael D. Barnes

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  • 23 pages
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    Chapter 6 Developing Effective Presentation and Training
    Skills
    Author: Heather M. Wagenschutz; Keely S. Rees

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  • 24 pages
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    Chapter 7 Developing and Selecting Resource Materials
    Author: Katherine Delavan Plomer; Robert J. Bensley

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  • 25 pages
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    Chapter 8 Using Social Media
    Author: Robert J. Bensley; Rosemary Thackeray; Michael Stellefson

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  • 20 pages
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    Chapter 9 Working with Media Outlets
    Author: David Fouse

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  • 26 pages
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    Chapter 10 Facilitating Groups
    Author: Kathleen M. Roe; Kevin Roe; Frank V. Strona

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  • 25 pages
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    Chapter 11 Building and Sustaining Coalitions
    Author: Frances D. Butterfoss

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  • 24 pages
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    Chapter 12 Advocating for Health Policy
    Author: Cicily Hampton; Sue Lachenmayr

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  • 25 pages
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    Chapter 13 Using Media Advocacy to Influence Policy
    Author: Lori Dorfman; Michael Bakal

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