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Essentials of Health Care Marketing, Third Edition
Eric N. Berkowitz
©2011
ISBN: 9780763783334
List of Content Removed Due to Copyright Restrictions
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
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492 pages | |
$93.48 | Color |
$78.72 | B&W |
$44.28 | eBook |