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Pharmaceutical Marketing

Brent L. Rollins; Matthew Perri

©2014  
ISBN: 9781449697990
List of Content Removed Due to Copyright Restrictions  

Description
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266 pages
$50.54  Color
$42.56  B&W
$23.94  eBook
  • 26 pages
    $4.94 Color
    $4.16 B&W
    $2.34 eBook
    Chapter 1 Marketing Principles and Process
    Author: Brent L. Rollins

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  • 27 pages
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    Chapter 2 Pharmaceutical Marketing and the Industry
    Environment
    Author: Brent L. Rollins

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  • 27 pages
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    Chapter 3 Products in the Pharmaceutical Industry:
    Trends, Identification, Approval, and Monitoring
    Author: Brent L. Rollins; Randall Tackett; Matthew Perri

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  • 23 pages
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    Chapter 4 Pharmaceuticals and Pricing
    Author: Matthew Perri; Brent L. Rollins

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  • 16 pages
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    Chapter 5 Place: The Pharmaceutical Industry Supply
    Chain
    Author: Brent L. Rollins; Matthew Perri

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  • 19 pages
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    Chapter 6 Promotional Marketing Activities and Practices
    Author: Dee Fanning; Brian Mitchell; Julie Brideau

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  • 13 pages
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    Chapter 7 Medical Affairs
    Author: Dee Fanning; Julie Brideau; Timothy Poole

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  • 26 pages
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    Chapter 8 Regulatory Affairs
    Author: Julie Brideau; Dee Fanning

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  • 21 pages
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    Chapter 9 Direct-to-Consumer (DTC) Prescription
    Author: Nilesh S. Bhutada

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  • 16 pages
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    Chapter 10 Social Media and Pharmaceutical Marketing:
    Opportunities and Challenges
    Author: Kelly Dempski; Matthew Short

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  • 18 pages
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    Chapter 11 The New Four Ps of Pharmaceutical Marketing
    Author: John Gardner

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  • 22 pages
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    Chapter 12 Prescribers, Healthcare Practitioners, and
    Marketing's Role in Practice
    Author: Matthew Perri; Brent L. Rollins

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  • 12 pages
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    Chapter 13 Glossary
    Author: Brent L. Rollins; Matthew Perri

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