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Marketing Public Health, Third Edition
Elissa A. Resnick; Michael Siegel
©2013
ISBN: 9781449683856
List of Content Removed Due to Copyright Restrictions
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives.
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341 pages | |
$64.79 | Color |
$54.56 | B&W |
$30.69 | eBook |