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Marketing Public Health, Third Edition

Elissa A. Resnick; Michael Siegel

©2013  
ISBN: 9781449683856
List of Content Removed Due to Copyright Restrictions  

Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives.
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341 pages
$64.79  Color
$54.56  B&W
$30.69  eBook
  • 26 pages
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    Chapter 1 Emerging Threats to the Public’s Health:
    Need for Social Change
    Author: Elissa A. Resnick; Michael Siegel

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  • 27 pages
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    Chapter 2 Emerging Threats to the Survival of Public
    Health
    Author: Elissa A. Resnick; Michael Siegel

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  • 13 pages
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    Chapter 3 Challenges for Marketing Social Change
    Author: Elissa A. Resnick; Michael Siegel

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  • 14 pages
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    Chapter 4 Challenges for Marketing Public Health
    Author: Elissa A. Resnick; Michael Siegel

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  • 25 pages
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    Chapter 5 Introduction to Marketing Principles
    Author: Elissa A. Resnick; Michael Siegel

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  • 34 pages
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    Chapter 6 Planning Process
    Author: Elissa A. Resnick; Michael Siegel

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  • 27 pages
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    Chapter 7 Formative Research
    Author: Elissa A. Resnick; Michael Siegel

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  • 31 pages
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    Chapter 8 Framing and Reframing
    Author: Elissa A. Resnick; Michael Siegel

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  • 30 pages
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    Chapter 9 Communication Strategies and Tactics
    Author: Elissa A. Resnick; Michael Siegel

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  • 35 pages
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    Chapter 10 Promotional Materials and Activities
    Author: Elissa A. Resnick; Michael Siegel

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  • 21 pages
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    Chapter 11 Process Evaluation
    Author: Elissa A. Resnick; Michael Siegel

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  • 19 pages
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    Chapter 12 Outcome Evaluation
    Author: Elissa A. Resnick; Michael Siegel

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  • 12 pages
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    Chapter 13 Building a Movement with Social Media
    Author: Elana Premack Sandler

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  • 21 pages
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    Chapter 14 Urunana—Radio Health Communication: A
    Case Study from Rwanda
    Author: Narcisse Kalisa; Prudence Uwabakurikiza; Samuel Kyagambiddwa; Jeannette Wijnants; Stephen Collens

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  • 2 pages
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    Chapter 15 Suggested Readings
    Author: Elissa A. Resnick; Michael Siegel

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  • 4 pages
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    Chapter 16 Glossary of Terms
    Author: Elissa A. Resnick; Michael Siegel

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