Back

Health Care Market Strategy: From Planning to Action, Fourth Edition

Steven G. Hillestad; Eric N. Berkowitz

©2013  
ISBN: 9780763789282
List of Content Removed Due to Copyright Restrictions  

Add All Chapters
335 pages
$63.65  Color
$53.60  B&W
$30.15  eBook
  • 35 pages
    $6.65 Color
    $5.60 B&W
    $3.15 eBook
    Chapter 1 Strategy Development and the Strategic Mindset
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 21 pages
    $3.99 Color
    $3.36 B&W
    $1.89 eBook
    Chapter 2 Understanding the Strategic, Business, And
    Marketing Planning Process
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 29 pages
    $5.51 Color
    $4.64 B&W
    $2.61 eBook
    Chapter 3 The Challenge of A Competitive Marketplace
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 44 pages
    $8.36 Color
    $7.04 B&W
    $3.96 eBook
    Chapter 4 Step 1: Conducting the Internal/External
    Assessment
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 27 pages
    $5.13 Color
    $4.32 B&W
    $2.43 eBook
    Chapter 5 Step 2: Creating The Mission, Vision, and
    Critical Success Factors
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 41 pages
    $7.79 Color
    $6.56 B&W
    $3.69 eBook
    Chapter 6 Step 3: The Strategy/Action Match
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 70 pages
    $13.30 Color
    $11.20 B&W
    $6.30 eBook
    Chapter 7 Step 4: Determining Marketing Actions
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 8 pages
    $1.52 Color
    $1.28 B&W
    $0.72 eBook
    Chapter 8 Step 5: Integration of the Marketing Plan
    With The Business Plan and the Strategic
    Plan
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 17 pages
    $3.23 Color
    $2.72 B&W
    $1.53 eBook
    Chapter 9 Step 6: The Approval and Monitoring Process
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 14 pages
    $2.66 Color
    $2.24 B&W
    $1.26 eBook
    Chapter 10 Conclusion
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 7 pages
    $1.33 Color
    $1.12 B&W
    $0.63 eBook
    Chapter 11 Consolidated List of Key Questions To Ask
    In Analysis
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 19 pages
    $3.61 Color
    $3.04 B&W
    $1.71 eBook
    Chapter 12 Sample Strategic and Marketing Plan
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter

  • 3 pages
    $0.57 Color
    $0.48 B&W
    $0.27 eBook
    Chapter 13 Model Short-Form Consolidated Strategic
    and Marketing Plan For Smaller Clinical
    Organizations
    Author: Steven G. Hillestad; Eric N. Berkowitz

    Add This Chapter