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Media Relations for Public Safety Professionals

Leo M. Brown

©2004  
ISBN: 9780763731670

As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. In emergencies ranging from terrorist attacks to a car accident on a local road, reporters and cameramen on the scene often use the comments and actions of front-line responders as integral components to their news story. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media. The wide range of topics and information covered by Media Relations for Public Safety Professionals makes it an indispensable resource for any level emergency response personnel, from the department rookie to the seasoned Public Relations Officer. This book is part of the EMS Continuing Education Series. As an EMS provider, you know that your education does not stop when you finish your initial training. The things you learn in the field and in continuing education classes give you the extra skills and knowledge to make you the best provider you can be. The EMS Continuing Education Series was created to help you take that extra step toward not just being a great provider, but an outstanding one.
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108 pages
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  • 9 pages
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    Chapter 1 The Media
    Author: Leo M. Brown

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  • 11 pages
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    Chapter 2 Ethics, the News Media, and the Law
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  • 6 pages
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    Chapter 3 What Is News?
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    Chapter 4 The Types and Needs of the Media
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    Chapter 5 Create a Policy for Dealing With the Media
    and Follow It
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    Chapter 6 Why "No Comment" Is an Unacceptable Response
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    Chapter 7 Public Speaking and Its Associated Problems
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    Chapter 8 The Interview
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    Chapter 9 Traps to Avoid
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    Chapter 10 Role Reversal
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    Chapter 11 High-Profile Incidents
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    Chapter 12 Post-test
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    Chapter 13 Chapter Review Answers
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    Chapter 14 Scenario Answer Summaries
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  • 8 pages
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    Chapter 15 Sample Media Policy
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    Chapter 16 Sample Press Release
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    Chapter 17 Glossary
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